How to Improve Services

Jonathan Swift’s poem, The Lady’s Dressing Room, is a comic satire that seeks to show readers the inescapable humanity – and its flaws and gory ugliness – that women have to live with no matter how hard they try to make themselves appear immaculately beautiful on the outside. It could be read as a criticism of the extreme efforts women do to make themselves beautiful, and as a criticism of the beholder, the man, who is enamored by the physical beauty only to realize the imperfections being hidden underneath that flawless exterior in the lady’s dressing room. The dressing room is where the transformation takes place – this is where the lady goes in simple and when she comes out she is a radiant beauty and men cannot help themselves. That is what the poem implies that is why the poem begins with a man, Strephon, who is enamored by Celia who takes at least five hours to prepare herself, sneaking in the dressing room to find out why, and discovers the horrors that goes on not only inside the room but also with his beloved Celia’s body beneath those laces and brocades. He discovers: first a dirty Smock appear'd, Beneath the Arm-pits well besmear'd. Strephon, the Rogue, display'd it wide, And turn'd it round on every Side. On such a Point few Words are best, And Strephon bids us guess the rest; But swears how damnably the Men lie, In calling Celia sweet and cleanly. That in fact, Celia is not as perfect as she seems – her clothes have perspiration and bad smell on them. hat follows next is a series of finding other items Celia uses to prepare herself – combs with dirt, dandruff and sweat, a piece of cloth with oil used to cover wrinkles, gloves made from Celia’s dog’s skin when it died, and various little jars filled with pomade, paint, ointments, all these used to cover her imperfections. Strephon even finds the discarded stockings that reveal stinking toes. No wonder that at the end of the poem, Strephon could no longer look straight at any woman, for his imagination always conjures the images he saw in the dressing roo m and saw their stinks, their flaws that they try so hard to hide. The narrator of the poem says that this is vengeance for his peeping, for if Strephon did no such thing then he could still be blessed when he sees beautiful women without knowing â€Å"such gaudy Tulips rais’d from Dung†. Hence this is the curse of the lady’s dressing room, that it took the magic and wonder for the beholder and made him see the woman as the imperfect creature masquerading to be a work of art. However, the dressing room is also a curse for Celia and all women, as it is the chamber where they feed their obsession to make themselves beautiful for men. In the poem the narrator mentioned â€Å"Celia’s magnifying Glass†, which is simply a mirror, but in this mirror everything was enlarged, that it can †¦to Sight disclose, The smallest Worm in Celia's Nose, And faithfully direct her Nail To squeeze it out from Head to Tail; For catch it nicely by the Head, It must come out alive or dead. — that it makes her so insecure to make her spend time to look for even the minutest flaws that no one would see anyway. The woman spends a minimum of five hours (perhaps an exaggerated figure, but the point is that women spend a large amount of time preening) and fails to see that real beauty comes from within, not on what is reflected by a piece of glass. The poem shows the readers an image of the preparation taken to make one look good outside but in so doing shows that perhaps it is nature’s way that makes it so difficult – that we should learn to appreciate each other and ourselves, flaws included, for we all have them. This is not to say to forgo hygiene, but merely to examine what activities we spend time on. The curse of the dressing room is that it makes us believe in the illusion that media sells us: the dream of that perfect skin, that Barbie body, that photoshopped face, that if we make up ourselves as long as we need to we can transcend our human bodies’ flaws. But we cannot, because all these are parts of what makes us who we are.

Life Span Perspective Essay

The definition of a person’s lifespan is from the moment that they are conceived to the moment that they pass away. The development of this life is defined through the various stages in which that person develops. When a person is looking at the perspective of this lifespan development, they are trying to understand what changes during the development and why it happens. There have been many psychologists that have looked at this and developed many different theories about development, and you can see that there are many influences that help push these theories into reality. Definition of Lifespan Development A person and their lifespan start out when they are conceived and then grow and develop for nine months in the womb. During this time that person will develop into either a male or a female. Once they are born they will continue to experience changes and different developments while they age. There are different stages in their life that will show different changes within them. The study of how we understand how humans change over a lifetime is called the study of human development, (Berger, 2008). When looking at the development of a person, you can make a pattern out of it from one person to another, but there are cases that the development does not follow a set path. The most common stages of development are birth, infancy, adolescence, adult, elderly, (old age), and death. Lifespan Perspective Lifespan perspective has three different domains in looking at the development of a person. These domains are physical, cognitive, and social domains. Physical domain is looking into the aging and growth of the physical being, (Sigelman & Rider, 2009). The cognitive domain looks into the mind and examines memory, language, perception, and problem solving. The last domain looks at the person’s personality, emotions, and relationships. This study of the human development is one that will probably never end, since there are so many factors when looking at the development of a person. Theories There have been many different theories that go into this portion of psychology. With these theories, people need to examine what are actually in these theories before trying to understand what lifespan development actually is. Piaget Piaget’s theory on development puts a lot of emphasis on the development of thought process. His cognitive theory has been in the front of this study since the 1980s and has had many different versions formed from it, (Berger, 2008). He had figured out that since children are so curious that there are age related stages to the development of the mind. Piaget put these into four different stages. The stages are sensorimotor, preoperational, concrete operational, and formal operational. The sensorimotor stage is from birth to the age of two where the child uses their motor skills and different senses to try and understand the world around them. The preoperational stage is from the ages of two and six. This is where the child tries to use language to understand everything that is around them. The concrete operational stage happens from the ages of six and eleven. This is where the child starts to understand and use different logical operations to understand the world. The last sate happens from the age of twelve through adulthood. This is where they start to think with different hypothetical concepts and reason without having emotions interfere. Freud Sigmund Freud had a similar but different look on the stages of development. Freud believed that there were three stages of development and that all of them revolved around sexual pleasure. He thought that that infancy was an oral stage, early childhood was an anal stage, and that the years around the age of going to preschool was the phallic stage, (Berger, 2008). With this theory the interpretation of an adult would be a constant struggle in the person’s unconscious from childhood on up. Nature and Nurture There have been many debates over the influence of nature and nurture in this field. When looking at this field a person can see that there is help from both influences when shaping the development of a person. Nature is where genetics is passed down from one person to the next and nature is a person’s abilities and temperaments, (Guest, 2011). Everything that is around a person can affect their development, such as friends, schools, and religion. Each of these takes most effect when the child is in early development, which is one of the most crucial times for a person and their development. Conclusion The development of a person from life to death is the scientific study of lifespan development. This perspective can be seen in three different domains and five different stages of characteristics. There were many different theories on this subject, but Piaget thought there were four stages that happened in the mind while Freud thought there were three stages that was focused on sexuality.

An investigation weather the Nintendo Wii attract females more than Essay

An investigation weather the Nintendo Wii attract females more than males - Essay Example Using a purposive sample of 107 Nintendo Wii gamers, the present study suggests that males are more likely to be attracted to using or playing the Wii more than their female counterparts, as attested to by their higher ratings on beliefs, subjective norms, and behavioural intentions. They concurred only on one subscale, which is perceived behavioural control, suggesting agreement that there is adequate control on excessive use of the Nintendo Wii. On the Theory of Reasoned Action, it was found that males tended to give higher ratings on the beliefs, subjective norms, and behavioural intentions that are related to the use of the Nintendo Wii. ... Students’ gender differences in their response to technology use have been identified and explained by many researchers who have had varying results in their studies. For instance, in a study by Vasil, Hesketh, and Podd (1987), it was found out that females do not prefer being involved in technological activities and that they are less participative in technology-related events compared to males. Gender differences have also been evident in the use of the Internet and the computer in general as findings of Shashaani (1997) showed how boys take more interest in computers compared to girls. Nonetheless, Internet usage has become common not just among males but among females as well. Computer games, meanwhile, have been obtaining a great deal of attention than previous years as a source of pleasure and enjoyment among young individuals. The gaming industry along with well-accepted media has recognized the usage and play of women when it comes to digital games (Beasley and Standle y 2002). The increasing popularity of video games and the improved sales of game titles may point out that members of the female population have taken part in the expanding gaming audience. Previous research about females and their associations with video games has mainly been divided into two main areas- the assessment of female representations in video games (Heintz-Knowles and Henderson 2002), and the surveys or interviews conducted among female players with regards to their interests, level of play, and overall thoughts about video games and the gaming culture in general (Yates and Littleton 2001). A number of studies on virtual games suggest that

The influence of African and Asian Art on Modern Art Essay

The influence of African and Asian Art on Modern Art - Essay Example The development of the Royal Pavilion borrowed heavily from Asian art. The exterior of the building had a large Indian influence which makes it look like the Taj Mahal. This influence is tempered with the Gothic influence which makes the windows to appear like those of a castle. The design of the main entrance is inspired by Persian architecture. Its interior has a Chinese Gallery. For example, the hanging lamp is a feature of Chinese art. Moreover, the walls and the statues in the room reveal a deep Chinese influence in the building.In 1853, Admiral Perry traveled to Japan with a newly invented the camera. During his expedition, he took many photographs which American and European impressionists used to paint images of the Japanese people and culture. This led to the rise of new imperialism in which it was not only raw materials coming from the Far East to the West but also works of art that were used by artists. For example, the Portrait of Emile Zolla by the Paris based artist, Ed uard Manet revealed the influence of Asian artistic philosophy in which the painting is expected to not only dwell on the subject but to also communicate more about the individual. In this particular painting, the author is seen holding a book, while a portrait of a Samurai adorns the wall. In addition, the presence of a Japanese screen behind him shows that he is a cultured person. Moreover, Edouard Manet was fond of including fans in his paintings. For example, he asked a female associate to pose holding Japanese fans.

Decision Making and Rationality in the Modern World Essay

Decision Making and Rationality in the Modern World - Essay Example Cognitive psychologists define ‘decision making’ as a mental task that occurs in weighing relevant information or selecting among options. However, decision making is highly vulnerable to failure due to individuals’ cognitive design (Hardman 2009, 117). Primarily, individuals often evaluate the probability of a situation by the simplicity or convenience with which models can be created in mind. The manner an issue is constructed usually radically influences individuals’ judgments. Individuals perceive, understand, and commit to memory information that confirms their original beliefs (Shapira 2002, 4). Individuals are also hesitant to discard a choice once they have put too much time, effort, and resources in it. Individuals are also very much inclined to have improperly high regard for their skills and knowledge. Â  Cognitive psychologists from different schools of thought have the same opinion that individuals have an inadequate capacity for performing mental activities. Individuals can only hold a limited amount of information and they can process it in sequence, and retain in short-term memory (Plous 1993, 13). This essay tries to illustrate some of the factors that hinder good decision making, namely, (1) cognitive dissonance, (2) memory bias and hindsight bias, (3) context dependence.

How to make eggroll Speech or Presentation Example | Topics and Well Written Essays - 750 words

How to make eggroll - Speech or Presentation Example It is believed that the spring roll led to the emergence of egg roll. It is rather unpleasing to mention that Kyle Wilson also played a major role in the creation of egg rolls when he rolled his penis in egg (Thomas, 2002). Despite the fact that most Asian countries claim that the dish originated from them, Southern China is considered the most likely source in which the dish originated since it stems from Cantonese cuisine features (Myer, 2002). An egg roll is normally made by wrapping a mixture of chopped vegetables in most cases cabbage and meat using a sheet of egg dough. Either in a closed or open ended form it is deep fried to obtain the latter result. Many Chinese immigrant communities in the world predominantly refer to the egg roll as the egg based, flute shaped pastry containing yellow like flaky crust mostly eaten as a dessert by Asians. In West Bengal, they refer to egg roll as a fried egg wrapped by paratha flat bread which is also known as Kati roll. Most of you may be wondering how about United States, how does it refer to the egg roll Most restaurants in the United States refer to the egg roll as a Tex-Mex dish which is made up of a deep fried flour tortilla and mixture of other ingredients such as black beans, corn, Monterey jack cheese, peppers and spices. Having given a brief analysis on the history of egg rolls, I will go ahead and explain on how to make an egg roll. ... The following are the main ingredients for the wrappers: 4 eggs, 1 cup floor, 1 teaspoon salt and 1 cup water, while the main ingredients for the fillings include: a piece of cabbage, Ib chopped turkey ham, 1 grated carrot, 1 teaspoon sugar and 1 teaspoon salt, ginger, and garlic (Allan, 2005). For the wrapper, begin by thoroughly beating two eggs using a wooden spoon in a small bowl or you can mix the eggs in any other way, add some salt to taste and then add 1 cup floor, mix by hand or a mixer until it is smooth. Gradually add some water while mixing so as to come up with lump free mixture. With the dough ready, place a pan on medium heat and lightly grease it, pour the lightly formed mixture unto the pan. Slightly cook the pancakes over the pan however you should ensure that the pan cakes do not overcook as this would render them crunchy and hence it would be hard to fold them. Considering the amount of flour used, 12 pancakes should be made. Place them in a clean container and wait for them to cool down. As you await for them to cool down, move on the next stage and prepare the fillings. In the preparation of fillings, take the chopped turkey ham and slice it into small pieces. Prepare the other ingredients; cabbage, tomatoes, ginger, onions and garlic. Place the pan on medium heat and add a teaspoonful of oil and onions. Wait for the onions to cook until brown then add the other flavoring spices (ginger, garlic and salt). After 1-2 minutes add the turkey ham and properly mix with the rest of the ingredients in the pan. Cook the mixture until the turkey ham is ready, this could take around 20-30 minutes. With the shredded carrot and cabbage, put them inside the ready turkey ham and mix them thoroughly. With the

Strategic Management Accounting Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic Management Accounting - Essay Example Success can be measured by ensuring that the output is as per the desired estimation from the pre-decided input and effort (Rathore, 2009; Siddiqui, 2006). In such situation, responsibility accounting signifies classifying the financial information that is related to the areas associated with the organisational activity. After considering these financial aspects the responsibilities are allocated for controlling different areas of operations. These areas are also known as responsibility centres. There are various types of responsibility centres, such as cost centre, profit centre, revenue centre, and investment centre (Rao, 2007). The financial performance in the organisation are measured and monitored by the managers by considering the relative measures of profitability. ROI is also a relative measure of financial performance that can be utilised for comparison with the other investments. It also assists in providing a summary of the post return on the capital employed. The concept of ROI is based on the yield or benefit that investors reap on investments (Megginson and Smart, 2008). ROI = (Revenue – Investment) / Investment * 100 (Jupri, n. ... The focus of ROI is towards profit, and the data required for such calculating is easily available. Apart from this, the size of the divisions does not affect the calculation, and the managers can easily choose the projects with higher ROI. However, ROI ignores various risks, and considers historic measures. In this case the projects which have slow payoff are generally rejected. This also encourages managers to shift their focus towards short-run than long-run (Kimmel, Weygandt and Kieso, 2008). Apart from ROI, EVA is another tool for measuring financial performance that has become popular among the managers. In this case the performance is calculated on the basis of the residual wealth of the organisation that is deducted by the cost of capital from the operating profit. This is also referred as the economic profit. The formula for calculating EAV is stated below EVA = NOPAT (Net Operating Profit after Taxes) – (Capital * Cost of Capital) The organisation having a positive E VA is said to have yielded profit or wealth, while organisation with negative EVA is said to have consumed the capital. The strength of EVA is that it acts as a major indicator of wealth creation and accordingly assists the managers in streamlining the goals of the division or plant with the corporate goals (Ingram, Albright and Ingram, 2006). However, there are certain limitations in this method, especially when it comes to the size of the division or organisation, or financial orientations. Both the methods discussed here suffer from the drawback of tempting managers with short-term profits. EVA is particularly used for aspects like incentive compensation, investor relations, and resource allocation. The premise in this case is

Introduction to people at work Essay Example | Topics and Well Written Essays - 1000 words

Introduction to people at work - Essay Example As such, there are factors in this aspect that focus mainly on extrinsic motivation, which is known to be related closely to intrinsic motivation. As a result, there is need to have attention paid to the environment in which I work as an employee following this close-knit relationship, in which offering the right tools for the job to be done should serve as a motivator. This is in addition to presentation of a suitable environment such as lighting and ventilation as depicted by the Maslow hierarchy of needs to eliminate the need for certain things before one can graduate to the next level of productivity (Nader, n.d, p.4). As a result, tools and physical conditions would serve as ate best means of motivation following the need for a highly productive employee. This couples further with making the employer enjoy that which he does as per Taylor’s theory of motivation and this provide perfect motivation to enjoy work (Silver, n.d). In addition, another expectation lies with lead ership and hierarchy, which studies have expressed concerns that strategic management is the best way to go when dealing with new employees and developing a company to success. As a result, the key expectation as per this depends on having positions of power and a distribution of authority throughout the organization such that there is not a single employee in the organization that cannot take responsibility. The implication of this is having a hierarchy of authority as called for amongst those that advocate strategic management, but based on more modern systems of interaction following the questionable nature of traditional strategic management and the role of these managers in the said era (Chakravarthy and Henderson, 2007, p.4). Employers that follow new tested means have more appeal that those who stick to traditional means following the image of dynamism that is depict for both employees and clients. This also serves as a motivating factor, especially in the interactions betwee n managers and employees, in which case I aspire to be a marketing manager, as there is immediate feedback and development of corporate behaviour that is unique to the business model of the organization. Reward systems are also to be looked into keenly as it is this that works to motivate employees significantly coupled with conventional motivators such as meeting all their needs at work. This serves for remuneration and compensation for other works and duties fulfilled outside the normal job description, but for the benefit of the organization. The incentives provided for such performances outside of the normal job description are part of larger scheme to improve performance of workers in the organization, and personally as an employee, I am of the opinion that having a scheme such as this boosts individual performance. In addition, it is crucial for the image of the organization in that it pushes employees to work towards the overall success of the organization and every employee wants to be part of a successful organization, and I am no exception. Other forms of rewards and of utmost importance include remuneration as it plays the role of pay for services rendered, and an attractive pay is part of the package expected from future employers

Slavery Before the Trans-Atlantic Slave Trade Essay Example for Free

Slavery Before the Trans-Atlantic Slave Trade Essay What is the difference between slavery prior to the 14th century with that of slavery after the 15th century? Slavery existed long before the original slaves came to America. In fact, slavery prior to the 14th century differed greatly from slavery after the 15th century. Slavery was essential to many economic and social structures. For example, ancient Greece and Rome had many slaves. They differed from the form of slavery after the 15th century, though, due to the background of their slaves. Slavery was not necessarily racial or ethnic in origin prior to 15th century slavery. It was often captured enemies of war from many different places. However, when the Trans-Atlantic trade began, the majority of the slaves were African. Another difference is that the Africans were treated as objects, whereas prior to the 14th century, they were not legally the same as objects. Another difference is the jobs that they occupied. For example, the majority of the Athenian slaves were domestic servants, but the majority of African Americans had brutal and tedious jobs such working in fields all day. Slaves were also used to enforce religions, such as Islam. The Ottoman Empire forcibly converted approximately one million non-Muslims. However, the main purpose of Africans in the Americas was primarily as a work force. A significant difference was that of the Aztec slavery. For them, slavery was not considered hereditary. Therefore, a slave’s child was free. After the 15th century, a slave’s child was still considered a slave: it was hereditary. Slave trade was different before the Trans-Atlantic Slave Trade began.

A Look from “Dreams from my Father” by Barack Obama Essay Example for Free

A Look from â€Å"Dreams from my Father† by Barack Obama Essay Barack Obama’s narration of mostly his father’s life story transcends many debatable topics such as racism and socioeconomic classifications. Topics such as those brought out literally as needed in his accurate and factual description of their lives but not to create any arguable pointers of discussions. Two scenes in the book that shaped this memoir as a whole and could be enough to make a thorough study on how Barack Obama Jr. seek his sense of belongingness and his finding a way to form an ambition being a public servant were: first, how his black father Barack Hussein Obama Sr. of Kenya and his white-coloured mother Ann Dunham of Kansas, USA met, fell in love, got married and divorced; and second, his absentee father’s thoughts and activities as told by his mother and grandparents. Having been recalling his parents blossoming relationship could manifest a picture of success as he recounted episodes where his father’s intellectual charisma and ambitious thoughts won his grandparents heart irregardless of colour and racial differences after opposing Barack Sr. and Ann’s love story. He pointed out that the only reason of his parent’s broke up was the lacking of money in which during that time, Barack Sr. couldn’t afford to take his wife and son back to Kenya. Thus, he went home alone to his motherland along with his ambition to complete a promise to serve Kenya and the continent of Africa, as it is the reason of his methodical studies in US, specifically in Harvard University. It was merely a patriotic deed and nationalism of Barack Sr. as he absolutely believed that Africa and Kenya need him and his service. It is also noted that Zeituni, Barack Sr. ’s sister, mentioned that his brother really has a heart that was too big. As for the comparison of these two episodes of Barack Obama Jr. ’s account, it suggests love and charity accomplished in two dissimilar forms. Barack Sr. ’s love with his wife Ann and their son broke the difficulty of racial discrimination in which Barack Jr. brought out in the world and raised freely despite of living in the land of white men. It is the same as what Barack Sr. s decision to leave his family in US. Barack Jr. made a justification out of his parent’s decision to be separated with each other that it was due only because of his father’s charitable instinct to serve and help Kenya because it is where his whole ancestors belong. Hence, who could say that neither of the two kinds of love is wrong? Colour difference has never been a problem on Barack Jr. ’s parents, and it is totally contradictory to the completion of the second story where the Kenyan roots of Barack Jr. ’s father has been an issue. Everyone could agree that loving both the nation and one’s own family at the same time doesn’t mean sacrificing one for the sake of the other. As an effect of demonstrating these two kinds of love, Barack Jr. ’s journey to look beyond his roots and himself being a black man in the land of the white race created a similar motive with his father’s to serve his own country, though on his end it is America, whether in sociocivic works or in a political slot. R E F E R E N C E Obama, Barack Jr. Dreams from my Father: A Story of Race and Inheritance. New York: Three Rivers Press, 1995.

The legal capacity

The legal capacity CAPACITY TO CONTRACT Legal capacity is defined as the power provided under law to a natural person or juridical person to enter into binding contracts, and to sue and be sued in its own name. In order to be bound by a contract, a person must have the legal ability to form a contract in the first place. This legal ability is called capacity to contract. Both parties in a contract must have the necessary mental capacity to understand what they are doing. Under common law anyone has the right to enter into a contract, except for minors, people with mental disability and also people who are under the influence of drugs or alcohol. For a person to avoid a contract on the ground of their incapacity, they must also show that they lacked capacity to enter into a contract and that the other party knew or ought to have known their incapacity. A person who is unable, due to age or mental impairment, to understand what she is doing when she signs a contract may lack capacity to contract. For example, a person under legal guardianship due to a mental defect completely lacks the capacity to contract. Any contract signed by that person is void. In other situations, a person may not completely lack the capacity to contract. The contract would then be voidable at the option of the party claiming incapacity, if he or she is able to prove the incapacity. INFANCY The term infant differ from the term minor. In most cases, legal contracts are voidable if one of the contracting party is a minor. The law states that an infant is not bound by the contracts he or she enters into except for the purchase of necessaries and for useful contracts of service, that is they would have to pay for the necessary goods and services that they consume. However, it is stated in the British Columbia Infants Act (RSBC 1996 c.223) that all contracts cannot be implemented against an infant, regardless of whether it includes necessities and beneficial contracts of service. If there is a contract between an adult and an infant, adults are bound but infants can break away from the contract at their option, which means that the contract is voidable. The infants may endorse a contract once they have reached a maturity age. In the case of executed contract, the infant cannot avoid debt if they have obtained advantages under the contract, except if what they obtained has no value. Any one of the party can apply to the court upon the termination of contract. MINORS A minor generally cannot form an enforceable contract. A contract entered into by a minor may be canceled by the minor or by his or her guardian. After reaching the age of majority (18 in most states), a person still has a reasonable period of time to cancel a contract entered into as a minor. If, however, he or she does not cancel the contract within a reasonable period of time, the contract will be considered ratified, making it binding and enforceable. If you intend to enter into a contract with a person who is under the age of 18 years it is essential that you give that person the opportunity to consult with a suitable adult about their rights and responsibilities before concluding the deal. This will make it less likely for a dispute to arise about their capacity.A young person is generally bound to a contract for necessaries which includes food, medicine and clothing. Contracts for necessaries can also include contracts for education or employment. However, some other contract s will not be binding on a young person, including contracts for goods or services which are not necessaries and credit contracts. Based on the case study, John has the age capacity to enter into a contract as he is an adult. He was walking alone around SOGO Shopping Complex to do some window shopping. His age has got to be above 18 years old. This is because he is working, and this is illustrated in the sentence as I was very busy with my work, I only managed to go to the shop a week later. Case example: Nash v. Inman [1908] 2 KB 1 The defendant, a minor, purchased a number of waistcoats from the plaintiff. The issue was whether they were necessaries. The court held that the waistcoats were not necessaries as the minor had an adequate supply at the time of sale. It was held that two conditions had to be met before goods or services would be regarded as necessaries. First, the goods or services had to be suitable to the condition in life of the minor (e.g. a minor accustomed to living a life of luxury will have a different condition in life from a minor living in impoverished circumstances). Whether this was the case would depend on the type of lifestyle the minor in question was accustomed to leading. Second, the goods or services had to be suitable to the minors actual requirements at the time of supply. If the minor had an adequate supply of the relevant goods from another source, this requirement would not be satisfied. MENTAL DISABILITY In 1954 the High Court dealt with the issue of a persons soundness of mind when involved in contractual dealings. The court held that it requires, in relation to each particular matter or piece of business transacted, that each party shall have such soundness of mind as to be capable of understanding the general nature of what he is doing by his participation (Gibbons v. Wright (1954) 91 CLR 423).It follows that if a person is so drunk, mentally ill or senile that they have no idea that they are involving themselves in a contract, they will lack the necessary contractual capacity. If however, their mind is affected by their problem, but they are nevertheless aware that they are involving themselves in a contract, the capacity to contract will probably exist unless the other party deliberately takes advantage of their weakness. (This is linked to the way in which the common law and equity deal with unconscionable conduct where a person takes advantage of a person with a disability). Contracts with intellectually impaired persons is void. Similarly, contracts with involuntary mental patients is void. Some types of mental disability may be sufficient to allow a person to repudiate a contract in certain circumstances. Generally, the law is concerned with the lack of capacity arising from mental disability. For example, people who have schizophrenia may have delusions, but if they can manage their own daily and business affairs and look after their personal finances, they may have the capacity to enter into contracts. The mentally disabled persons that the law protects are those who are unable to manage their own affairs or are unable to appreciate the nature and consequences of their actions. Provincial legislation provides that a person can be declared to be unable to manage his or her affairs. If there has been such a judicial finding, contracts made after the judicial finding are void on the grounds that there is a lack of capacity to consent to the provisions of a contract. Contracts made prior to the finding may be voidable. However, if a person lacks capacity because he or she is unable to handle his or her affairs, but there has been no judicial finding, the contracts made are voidable at the option of the person who is mentally disabled. If the contracts are not repudiated, they are presumed to be enforceable. Case example: York Glass Co. Ltd v. Jubb [1925] All ER Rep 285 Jubb contracted to purchase the plaintiffs company business. On the date of contracting, he was technically insane and shortly thereafter was placed in a lunatic asylum. The receiver of his estate, who was appointed under a lunacy statute, repudiated the contract. The plaintiff company sued for damages, alleging the repudiation was wrongful. The court held that a contract entered by someone of unsound mind is valid unless the impaired person can show that the other party was aware, at the time of contracting, that the impaired person was so insane that he was incapable of understanding what he was doing. In this case, there was no evidence to show that the plaintiff company knew or suspected that Jubb had been insane at the point of contracting. The contract was valid and Jubbs estate had to pay damages for not performing the contract. UNDER THE INFLUENCE OF DRUGS OR ALCOHOL If a person signs a contract while drunk or under the influence of drugs, can that contract be enforced? Courts are usually not very sympathetic to people who claim they were intoxicated when they signed a contract. Generally a court will only allow the contract to be avoided if the other party to the contract knew about the intoxication and took advantage of the intoxicated person, or if the person was somehow involuntarily intoxicated (e.g. someone spiked the punch). The law will intervene in some circumstances where someone who is intoxicated enters into an agreement. Intoxication alone is not sufficient, but it can be a defence to enforcement by the sober party, and the intoxicated party may void the contract on the basis of his or her own intoxication in the following circumstances, that is firstly, the intoxicated party, because of the intoxication, did not know what he or she was doing. Secondly, the sober party was aware of the intoxicated state of the other party. Thirdly, u pon becoming sober, the intoxicated party moved promptly to repudiate the contract. The basis for this approach is not that one party is drunk but that the other party might defraud the drunkard. Thus, even where the sober party is not aware of the intoxicated state of the other party, if there is evidence of intoxication so that it may be presumed, the unfairness or one-sidedness of a contract might result in its being voided. This view moves the law toward a position that an unconscionable agreement permits the court to presume that the sober party had knowledge of the intoxication of the other party once there is evidence of intoxication. Based on the case study, when John bargained for the 6 seater dining set, he was not under the influence of alcohol or drugs. He was well aware of the bargain and he realised that he has entered into an agreement with Comfortable Furniture Sdn Bhd. Case example: Matthews v. Baxter (1873) LR 8 Exch 132 Baxter, while drunk, agreed at an auction to purchase a property. Once sobriety returned he decided that he wished to affirm the contract that had been made by him while drunk. Sometime later he had a change of mind and he sought to rescind the contract, arguing that he lacked capacity to enter the contract by reason of intoxication. The court held that because Baxter had confirmed the contract it was no longer open to him to avoid the contract on the grounds of intoxication. This was despite the fact that he had made out the necessary element of this defence. BANKRUPTCY Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay its creditors. These individuals would not be able to pay their debts and lose their status as creditworthy. Most states differ on the means whereby their outstanding liabilities can be treated as discharged and on the precise extent of the limits that are placed on their capacities during this time. However, they are returned to full capacity after discharge. In the United States, some states have spendthrift laws where an irresponsible spender is claimed to lack the capacity to enter into contracts. Based on the case study, Comfortable Furniture Sdn Bhd has the business capacity to operate its business. This is because the company is not facing bankruptcy. Therefore, the company has the capacity to enter into a contract or agreement with John. SIGNIFICANCE WHY CONTRACTING PARTIES REQUIRE LEGAL CAPACITY TO ENTER INTO LEGALLY BINDING CONTRACT Not everyone is legally entitled to enter into contracts. Some persons, by their status, are presumed not to have the ability to enter into contracts or have limited rights to contract. Prevention of fraud provides for formality requirements and the protection of persons who lack full capacity to enter into contracts. If there is no capacity, the incapacity party would become vulnerable and weak. If one party lacks the intellectual capacity to protect himself or herself, then the other party may act dishonestly during the bargaining process or takes advantage of a position of trust, or if the other party has expert knowledge of the subject matter of the contract that the weaker party cannot have and takes unfair advantage of that knowledge. Besides that, without capacity, the contract would be void. A contract is void when it involves minors. This type of contract will have no effect as it is not recognised by the court and parliament. Therefore, if there is no capacity, the contract would not be enforceable. The purpose here is to protect the weaker party from the stronger and more able party. This class of persons who lack or have limited capacity to contract include minor and persons under mental disability. The general rule is that minors may not enter into contracts. The reason for this rule is that minors are presumed to be naive, inexperienced, and easily taken advantage of. So, some protection is required to avoid them from being cheated. The law also interferes in circumstances where someone who is intoxicated enters into an agreement. The basis for this approach is not that one party is drunk but that the other party might defraud the drunkard. The contract may not be legal if there is no capacity. If there is no capacity, people with mental disability, minors, and also those who are under the influence of alcohol or drugs would be allowed to enter into contracts. The people who have mental disability and under the influence of drugs or alcohol do not have the mental capacity to enter into contracts. They are unable to think well and they are not able to make a wise decision. So, if there is no capacity, the contract will lose its validity. Case example: Mercantile Union Guarantee Corporation v Ball (1937) An infant haulage contractor who took a lorry on hire-purchase was held not liable for arrears of installments. Case example: Cowern v Nield (1912) It was held that a minor who was a hay and straw merchant was not liable to repay the price of the goods which he failed to deliver. Case example: Doyle v White City Stadium (1935) An infant boxer was held bound by a clause in his contract which provided for forfeiture of his prize money (as happened) he was disqualified. The contract as a whole was similar to apprenticeship. Case example: Valentini v Canali (1889) A minor leased a house and agreed to buy some furniture, paying part of the price. After several months the minor left, and avoided the contract as he was entitled to do. He could not recover the payments which he made for the furniture, however, because he had received some benefit from the contract. Case example: Leslie Ltd v Sheill A minor who lied about his age to obtain a loan could only be forced to return the cash he borrowed.Sheill failed to repay two cash loans he had obtained by falsely claiming to be an adult. The contract was not enforceable (not for necessaries) so the lender asked for restitution of the money on other grounds, including that Sheill had committed the tort of deceit (fraudulent misrepresentation). The English Court of the Kings Bench held that Sheill could not be sued for deceit because that would make a minor indirectly liable for an unenforceable contract. The court could only order restitution if the lender could prove Sheill still possessed the actual notes and coins he had borrowed. Case example: Roberts v Gray (1919) Roberts agreed to take Gray, a minor, on a billiard tour to instruct him in the profession of billiard player. Gray repudiated the contract. The court held that Roberts could recover damages despite the fact that the contract was executory. Case example: Scarborough v Sturzaker A bicycle was a necessary because the minor had only one and used it to travel to work. Sturzaker, a minor, cycled 19 kilometres to work each day. He traded in his old bicycle to Scarborough and made a part payment on a new one. Sturzaker repudiated the contract and refused topay the outstanding amount. The Tasmanian Court held that the bike was a necessary. Therefore, the contract was enforceable and Sturzaker had to pay the money owing. Case example: Hart v OConnor The Privy Council said in Hart v. OConnor(1985) that an insane person who appears sane can rely on the independent and separate ground of unconscionability which relieves abnormal mental weaknesses even short of incapacity. Undue influence may also apply. Case example: Peters v Fleming (1840) Held an expensive gold watch chain was a necessary for a rich young man. Point of law being that it depends on the status of the minor as to whether a luxurious item is deemed a necessary. Case example: Chaplin v Leslie Frewin (1966) Contract was made to write the autobiography of Charlie Chaplin held as binding as it allowed a minor to start to earn a living as an author.However if on the whole a contract is unreasonable, oppressive and not beneficial then it will not be binding. Case example: De Francesco v Barnum (1890) A girl of fourteen was apprenticed to D for seven years in order to learn to dance. D was not obliged to maintain her, nor did he have to pay her unless he found engagements for her. Even when engagements were found, the rate of pay was very low. She could not obtain engagements for herself, nor was she allowed to marry, during the seven years. It was held that the contract was not binding upon the girl, as it was unreasonable, oppressive and not beneficial to her. Point of law is as above. Case example: Gore v Gibson Advanced the view that a contract for necessaries supplied to a drunk could not be maintained if upon sobriety the contract was repudiated. Case example: Hawkins v Bone The action for breach of contract was brought by the vendor of land which was knocked down to the defendant at an action. The defendant purchaser pleaded in defence of his drunkenness but did not allege that the vendor or auctioneer knew of this condition. Pollock C.B., in directing the jury said the plaintiff was entitled to the verdict: unless the defendant was in the state he describes himself to have been, that is wholly incapable of any reflective or deliberate act, so that, in fact, he was utterly unconscious of the nature of the acts he did, for example, having signed the contract and paid his money. Case example: McLaughlin v Daily Telegraph Ltd Holds that a power of attorney executed by a person while insane is void even in respect of actions that take place when the grantor has recovered his sanity; the actions that take place under the guise of the power of attorney are of no effect. Likewise, it is of no consequence that third parties act on the foot of the deed. If, however, the power of attorney enables the lunatic and his dependants to benefit from obtaining a supply of necessaries, an account may be ordered in relation thereto even though the power of attorney itself is void. For the deed to be void, however, it must be shown that the signature is a mere mechanical act and the mind of the signor must not accompany the act. Case example: Cf. Imperial Loan Co. v. Stone [1892] the rule had in modern times been relaxed, and unsoundness of mind would now be a good defence to an action upon a contract, if it could be shown that the defendant was not of the capacity to contract and the plaintiff knew it. Case example: Seaver v. Phelps which was trover for a promissory note, pledged by the plaintiff while insane, to the defendant, the Court were, on behalf of the latter, requested to charge, that although the plaintiff might have been insane at the time of making the contract, yet that if the defendant were not apprised of that fact, or had no reason, from the conduct of the plaintiff or from any other source 380 was held entitled to a decree of foreclosure. It seems equally clear that he is not liable when the other to suspect it, and did not overreach or impose upon him, or practice any fraud or unfairness, the contract could not be annulled. Case example: Beals v. See. it was held that the administrator of a lunatic could not, in the absence of fraud or knowledge of his state of mind, or such conduct on the part of the lunatic from which his disease might fairly be inferred or suspected, recover back the price of merchandise sold to him, even though it was unsuited to the object for which it was purchased, and above market price.

Essay --

1) Name Of The System NR Registration System (Non-Resident Registration System) UITM. 2) Summary Of The System NR registration system or can be call as non-resident registration system is the system that give the student outside the campus the easier way to make registration for the non-resident student. Until now, the UITM only use the manual system to make the NR registration. Student need to come to the campus and fill their information in the NR registration form. The process will take a lot of time. More ever, if the day of registration is rainy, the student that uses motorcycle cannot come to the registration. If UITM use the NR registration system, student doesn’t have to come to the campus but only make the registration in the online system. It can make the process of registration is more easy, and can be completed in short time. 3) Problem Description UiTM Machang campus is a large campus and accommodates more students. This will cause the registration of non-resident students will be crowded and congested. Students who come to register at the registration day will ...

Grapes of Wrath Essay: Steinbecks Powerful Style -- Grapes Wrath essa

The Powerful Style of The Grapes of Wrath      Ã‚   When Steinbeck wrote The Grapes of Wrath, our country was just starting to recover from The Great Depression.   The novel he wrote, though fiction, was not an uncommon tale in many lives.   When this book was first published, the majority of those reading it understood where it was coming from-they had lived it.   But now very few people understand the horrors of what went on in that time.   The style in which Steinbeck chose to write The Grapes of Wrath helps get across the book's message.    Early in the 1930's Steinbeck wrote, "The trees and the muscled mountains are the world-but not the world apart from man-the world and man-the one inseparable unit man and his environment. Why they should ever have been understood as being separate I do not know."   Steinbeck strove to reconnect them, and it shows in his writing.   Intermixed with the plot are corollary chapters.   The purpose of the corollary chapters is to put the events of the story in perspective to the circumstances of the country, so everyone would be able to understand the context of the book.   The corollary chapters tell little pieces of the "common story", the story held in common. They don't give specifics-they give generalities.   The first chapter gives the background to all of the following events. Every-other chapter gives more background to the story.   Whether a massive draught causes this migration of people from the Midwest, or all the families get told to get off of the land, or all th e migrants are starving; the chapters tell how all of this happened.    Not only does Steinbeck tell his story and put it in perspective, he also gives social commentary.   One might expect this social commentary to be... ...h at the idea of carrying a new life, as well as saving an older life-when aspects of her maternity give life.    The various writing techniques that Steinbeck used in the Grapes of Wrath brought out the message he wanted to get across.   The corollary chapters put the story in perspective, helping the reader understand the context of the events. The two types of social commentary gave each of them added weight.   And finally, the use of repetition gave the whole book a sense of continuity.    Works Cited and Consulted: Noble, Donald R. ed. The Steinbeck Question: New Essays in Criticism. Troy, New York, 1993. Pipher, Mary. Reviving Ophelia. New York: Ballantine Books, 1994. Steinbeck, John. The Grapes of Wrath. New York: Penguin Books, 1930. Wyatt, David ed. New Essays on The Grapes of Wrath. Cambridge: Cambridge University Press, 1990. Grapes of Wrath Essay: Steinbeck's Powerful Style -- Grapes Wrath essa The Powerful Style of The Grapes of Wrath      Ã‚   When Steinbeck wrote The Grapes of Wrath, our country was just starting to recover from The Great Depression.   The novel he wrote, though fiction, was not an uncommon tale in many lives.   When this book was first published, the majority of those reading it understood where it was coming from-they had lived it.   But now very few people understand the horrors of what went on in that time.   The style in which Steinbeck chose to write The Grapes of Wrath helps get across the book's message.    Early in the 1930's Steinbeck wrote, "The trees and the muscled mountains are the world-but not the world apart from man-the world and man-the one inseparable unit man and his environment. Why they should ever have been understood as being separate I do not know."   Steinbeck strove to reconnect them, and it shows in his writing.   Intermixed with the plot are corollary chapters.   The purpose of the corollary chapters is to put the events of the story in perspective to the circumstances of the country, so everyone would be able to understand the context of the book.   The corollary chapters tell little pieces of the "common story", the story held in common. They don't give specifics-they give generalities.   The first chapter gives the background to all of the following events. Every-other chapter gives more background to the story.   Whether a massive draught causes this migration of people from the Midwest, or all the families get told to get off of the land, or all th e migrants are starving; the chapters tell how all of this happened.    Not only does Steinbeck tell his story and put it in perspective, he also gives social commentary.   One might expect this social commentary to be... ...h at the idea of carrying a new life, as well as saving an older life-when aspects of her maternity give life.    The various writing techniques that Steinbeck used in the Grapes of Wrath brought out the message he wanted to get across.   The corollary chapters put the story in perspective, helping the reader understand the context of the events. The two types of social commentary gave each of them added weight.   And finally, the use of repetition gave the whole book a sense of continuity.    Works Cited and Consulted: Noble, Donald R. ed. The Steinbeck Question: New Essays in Criticism. Troy, New York, 1993. Pipher, Mary. Reviving Ophelia. New York: Ballantine Books, 1994. Steinbeck, John. The Grapes of Wrath. New York: Penguin Books, 1930. Wyatt, David ed. New Essays on The Grapes of Wrath. Cambridge: Cambridge University Press, 1990.

Grow a business: United Airlines Essay

Introduction Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other cultures and backgrounds. Not only can we use information technologies to e-mail, phone or fax friends, family and colleagues in other parts of the world, we can also use reliable and regular travel links to visit them, covering vast distances in a matter of hours. Whereas in the past travelling by air was, for many people, an experience more often than not associated with an annual family holiday, today air travel has become a way of life both for business and leisure. This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. In a service-based industry, customers and the services they require are at the centre of any marketing strategy. Besides offering convenient scheduling throughout its domestic and international routes, United seeks to attract high-yield customers and to earn their preference and loyalty. It has to compete with a range of other carriers across all routes and must decide how it is going to compete. For example, more frequent services, more destinations, more comfortable seating, superior food, lower prices etc. Managers at United Airlines constantly monitor competitor activity in order to maintain its market position whether through prices, schedules or route networks. Although airline travel experienced consistent growth since 1991, its business environment is susceptible to shock events. National governments, which may limit access to certain routes i.e. between Denver and Heathrow, where the Bermuda 2 agreement between the USA and the UK limits the number of carriers. With the help of questionnaires, United Airlines classifies its customers by their motivations. For example, some customers choose United Airlines because of price, while others choose the airline because of schedules, frequent flyer programmes or other forms of service. For United Airlines, successful segmentation enables targeting to take place. Learning outcomes: As a result of carefully reading this case study, students should be  able to: -provide a brief understanding of the notion of global citizenship -learn about the importance of customer service in targeting customers within a service-based industry -understand the principles and practices of market segmentation as well as the operation of a segmentation base -relate process and practices of segmentation to a large service-based business   understand the service life-cycle. Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other   cultures and backgrounds. In this global community where so many technologies are shared, distances and time barriers have shrunk. Not only can we use information technologies to e-mail, phone or fax friends, family and colleagues in other parts of the world, we can also use reliable and regular travel links to visit them, covering vast distances in a matter of hours. Whereas in the past travelling by air was, for many people, an experience more often than not associated with an annual family holiday, today air travel has become a way of life both for business and leisure. One frequently quoted estimate is that demand for air travel will double in the next 20 years. As a result more and more people do not just need regular air travel, but also the type of travel that meets their particular needs best. For example, unlike the manufacture of tangible goods such as shampoo or bread that have clear uses, providing travel opportunities is more sophisticated as it involves providing customer service to match the expectations of travel users. This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. United Airlines was formed in 1927 from four airlines – Boeing Airplane Company National Air Transport, Varney and Pacific Air Transport. From its roots as a USA domestic carrier, United Airlines expanded into international routes to become the world’s second largest air carrier. With hubs in Chicago, Denver, Los Angeles, San Francisco, Washington D.C. and key international gateways in Tokyo, London, Frankfurt, Miami and Toronto, United flies to 117 destinations in 26 countries. These schedules are obviously subject to change. United employs more than 80,000 people worldwide and carries more than 210,000 passengers every day. Its customers  have access to more than 729 destinations around the world through Star Alliance, the leading global airline network. By offering a range of customer-focused products and services, United has become an industry innovator. In a service-based industry, customers and the services they require are at the centre of any marketing strategy .Besides offering convenient scheduling throughout its domestic and international routes, United seeks to attract high-yield customers and to earn their preference and loyalty. It does this by providing a comprehensive network and an attractive frequent-flyer programme with enhanced product/service offerings. A company’s marketing environment can be complex. It includes opportunities that could enhance a business as well as threats from outside the organisation that affect the ability of managers to develop and maintain relationships with customers. United Airlines operates in a competitive market place.It has to compete with a range of other carriers across all routes and must decide how it is going to compete. For example, more frequent services, more destinations, more comfortable seating, superior food, lower prices etc. To compete successfully, United Airlines must provide its customers with greater value and satisfaction than its competitors. This involves finding out what aspects of service most matter to customers and then positioning.its services strongly in those service aspects. Managers at United Airlines constantly monitor competitor activity in order to maintain its market position, whether through prices, schedules or route networks. Although airline travel experienced consistent growth since 1991, its business environment is susceptible to shock events. The events of 11 September 2001 led to a decline in air travel for both business and pleasure. This decline is likely to be temporary, but it has had a huge impact upon airlines like United. Major airlines carry huge fixed costs. Faced with excess capacity, they have had to respond quickly in order to remain profitable. Airline operations are also affected by a number of regulatory bodies such as: * Aviation authorities that monitor maintenance, safety and standards. * The Air Transport Users Council, which promotes the wider interests of passengers. * National governments, which may limit access to certain routes i.e. between Denver and Heathrow, where the Bermuda 2 agreement between the USA and the UK limits the number of carriers. * Office of Fair Trading, which investigates the desirability of potential links between airlines. e.g. between bmi and United Airlines. Within markets, not all customers are the same – they have different tastes and want different things. As a result, particular markets can usually be further divided into discrete segments.Each group consists of people with similar needs and requirements. The organisation then develops strategies that are closely aimed at satisfying each customer group. This process is known as market segmentation. Through segmentation, United Airlines can identify market opportunities and meet it’s marketing objective.Segmentation gives an airline a better understanding of its customers, the services they require, where and when they want those services and how they would prefer to pay for them. United Airlines segments its market so that it can: * identify consumer needs and the proportion of customers who have those needs * develop products and prices to meet these needs * target communications at customers within each segment * allocate funds to support and develop each market opportunity. Market segmentation therefore enables United Airlines to maximise the efficiency of its marketing efforts by moving the company to use a different strategy for each market segment. Segmentation involves dividing up a whole market so that products and services can then be developed for each part of the market. Some companies divide up a market geographically, while others divide markets according to demographic details such as age, gender or occupation. The criteria used to divide the market is known as the marketing base.. United Airlines uses a form of psychographic segmentation to divide up the market for its services. This involves identifying the social class, lifestyles, opinions, interests, behaviour and attitudes of customers. Modern communication systems play a major part in this information-gathering exercise. With the help of questionnaires, United Airlines classifies its customers by their motivations. For example, some customers choose United Airlines because of price, while others choose the airline because of schedules, frequent flyer programmes or other forms of service. For United Airlines, successful segmentation enables targeting to take place. Targeting provides the focus for the activities of the business. It enables promotions and services to be aimed only at those who are most likely to respond positively to them. Passengers are communicated with through email which is becoming a focus for closely target marketing. The United Airlines business model can be compared to the classic 80:20 rule in Pareto’s Analysis. Based on experience of the airline industry, the model assumes that, for airlines offering a high level of service, 80of profit comes from 20of customers. The profit-generating customers are the ones who are prepared to pay a premium price for a premium service. They are the ones that the airline most needs to attract. There are clear differences between domestic segments and global segments. For example, international segments might differ by hours rather than  minutes in the US, and the cost of domestic travel is also significantly lower. In global segments United Airlines identified nine motivational segment profiles. These are: * Global executives: face frequent business travel and enjoy it because of the high level of service. * Schedule optimizers: must reach their destination by a certain time and select their flights accordingly. * Corporate troopers: use an airline and a class of travel that has been chosen for them by their company * Mile accumulators: go out of their way to take flights that will build up their air miles entitlement. * Reluctant travellers: do not enjoy travel and look for services that will make the experience bearable e.g. special privileges and frequent flyer programmes. * Tour takers: want everything arranged for them. * Quality vacationers: treat the travel as part of the holiday experience and so fly with carriers that provide superior services. * Travel seekers: love to travel and seek out new experiences. They want travel to be comfortable. * Frugal flyers: seek out the lowest cost carriers, but still expect their flight experience to be a good one. Having identified these segments, United Airlines had to decide on which ones to concentrate. One key factor was the potential of each sector to generate not only revenue but also profit. In some segments, such as global executives, the customer profile was clear-cut regarding who they were and  what they required so compiling a package of services for them was comparatively straightforward. However, some segments were less responsive to key benefits and it proved harder to identify precisely what they were most looking for. With global executives as the target segments the airline also developed packages for schedule optimizers, mile accumulators, travel seekers, corporate troopers and quality vacationers. Meeting customer needs In an industry in which the service provided is a major form of competition, the most successful airlines will be those who most accurately identify what different segments of their customer base want and are willing to pay for, and then provide it, usually within one aircraft. The end product is complex. For example, United Economy International provides services such as multi-course meals based upon consultation with celebrity chefs, brands name beverages, multi-lingual flight attendants, Mileage Plus ¨ programmes and entertainment systems. The services offered by United Business International and United First International include built-in entertainment centres and a greater amount of private space. In general, depending on the size of the company market position service providers can modify their offer more quickly than manufacturers can alter their products. United Airlines’ ability to fine-tune its services rapidly in response to changing customer needs enables it to retain its market position. Growth strategies also depend on a capacity for ‘rapid response’. Service adjustments may involve, for example: * expanding the range of services for some segments * modifying how a service is delivered * re-repositioning services in chosen segments * differentiating services even further from those of competitors * finding untapped markets for services. Like the product life cycle the service life-cycle needs constant injections of life to extend the growth phase and increase the profitability of the organization. Conclusion United Airlines recognizes that airlines need to be able to respond rapidly to changing customer requirements in what is a complex service industry. The company understands the role of technology in enabling it to amass the data it requires about customer requirements. In a heavily regulated and increasingly competitive market place with good prospects for long term growth, United Airlines successfully uses market segmentation to target distinct customer groups from whom growth opportunities can be developed

Death and Afterlife in Ancient Egypt Essay

Throughout the ancient world, it was commonly believed that individuals survived in some form after death. From earliest times, people laid out and drink for dead relatives and performed rituals on their behalf. In many places, people shared communal meals with the dead. These practices were meant to ensure the well-being of the deceased and also to soothe the spirits of the dead and to protect the living from their displeasure (Taylor). The great exception to common ancient beliefs about the afterlife was provided by ancient Egypt. Here life was imagined to follow the cyclic pattern of nature. The sun-god Re and the god Osiris exhibited a pattern of death and resurrection. The transition to the afterlife required certain rituals. The body had to be preserved through mummification, to serve as the basis for the life of the spirit. To reach the realm of the dead, the deceased required special knowledge. From a relatively early period, there was also a judgment, symbolized by the weighing of the heart in a balance. In Egypt we find what are probably the earliest foreshadowings of hell: a place where unrighteous people are subjected to torments and â€Å"the second death (Johnston). † Death The Egyptian approach to the problem of death and the afterlife was the most optimistic solution ever elaborated until their time. The end of life, death, was simply unacceptable. This reflected their optimistic nature, their love of the body and the joys it procured, a contrario to the Hindu solution to the problem of death which reflected a pessimistic nature and the rejection and destruction of the body. Death was intolerable for the Egyptians; it was desirable for the Hindus. Perhaps, above all, the Osirisian revolution represented the highest point of optimism and hope reached in the ancient world the evolution (from the sixth century BC) of Zoroastrian/Hebrew/Christian resurrection/afterlife concepts. Death posed such difficult problems for man that it took over 60,000 years or more, the interim between the Neanderthals and the Egyptians, to come up with radically new ideas and launch a new trajectory of wishful thinking and illusion which would eventually lead to the inventions of Paradise and Hell based on morality and the final judgment and final destiny of all mankind. Egypt, probably largely independently and right from the start of the Early Dynastic Period (c. 3100-2868 BC), innovated, made major breakthroughs and may have exercised significant influence on other peoples in the search for the solution to the problem of death. What had somehow occurred in Egypt was a fabulous bringing to fruitition of all of man’s imaginative efforts and abstract reasoning concerning death. The Egyptians sketched out and invented a new type of afterlife aimed at permanently defeating death (Najovits). Mummies of Ancient Egypt In the modern mind no single type of artifact from the ancient world excites more interest that the Egyptian mummy and no other kind of object is considered more typically Egyptian. The very word mummy brings to mind a host of associated ideas – the Egyptian belief in life after death, the seemingly pervasive concern with the notion of death, and the elaborate preparations that were made for it. It is well to state at the outset that religious beliefs made it necessary to preserve the dead, and what it seems a preoccupation with death was actually the outgrowth of a love of life and an attempt to prepare for a continuation in the next world of life as it is known in this. A considerable literature, much of it of a speculative nature, has grown up around the modern interest in the process of mummification. In recent decades the progress of science has done much to dispel earlier misconceptions, but many of these have become firmly fixed and die hard. The process of mummification is still considered to be a ‘lost art’ by many who would rather remain content with an intriguing mystery than be disappointed with a simple explanation. The process was the result of a continuous development based on trial and error and observable results. The details of technique can now be discussed with some confidence and accuracy (Taylor). Through the use of various physical/surgical and chemical processes, the Egyptians devised artificial means to preserve corpses. The process of mummification was introduced very early in Egypt’s dynastic history, in the first half of the 3rd millennium BC. Even before then, the Egyptians must have noticed that the hot, dry sand of the desert often desiccated and preserved bodies without any artificial processes. A variety of techniques evolved over many centuries to conserve the bodies of Egypt’s nobility; these included removing the internal organs, soaking the body in natron, and wrapping it tightly in linen. When Herodotus visited Egypt in the 5th century he documented the mummification methods that were still known, even though the art and science of embalming was not important as it had been earlier (Monet). Afterlife The origins of an afterlife, Paradise and Hell are enveloped in considerable obscurity. At least sixty thousand years ago, the Neanderthals imagined phenomena which did not necessarily exist or certainly did not exist. Perhaps based on their experience of dream life, they seem to have imagined the existence of an afterlife, invented ritual burial for entry into the afterlife, and possibly believed in the existence of the soul. Even if we can have no exact idea of what the afterlife meant for the Neanderthals, the decoration of some dead bodies and the inclusion of foods, goods, weapons and ornaments in their graves, clearly indicate that they believed that life somehow did not end with death that as aspect of life, or a spirit, continued. The seeds of Paradise, the concepts of immorality or consolation, or paradisiacal reward, for the first life, are already at least potentially contained in such a view. However, the Neanderthals and all other peoples at least until Egyptian times seem to have sought solutions to death which were not explicit (Najovits). The Pyramids of Ancient Egypt If you say the word â€Å"pyramid,† most people will think of ancient Egypt. The ancient Egyptians built many famous pyramids. The pyramids were created by the ancient Egyptian civilization, which began about 5,000 years ago. The pyramids were built to serve in the afterlife. These serve as staircases for the dead pharaoh to ascend in the sky, funerary practices involving rituals, spells and amulets and techniques designed to facilitate entry into the afterlife and protection and well being once there. Ancient Egyptians believed that each person had a spirit, or ka, that lived on after the person died. A person’s most important task during their lifetime was to prepare for life after death. Rulers and wealthy people built tombs to be homes for their kas. The earliest tombs were simple structures that resemble large benches. Then, around 2750 B. C. , King Zoser built the first pyramid. It was not a true pyramid. It looked like giant steps, so it became known as the Step Pyramid. King Snefru built the first true pyramid about 150 years later. The Great Pyramid of Giza, the largest of the Egyptian pyramids, was built nearly 4,500 years ago and stands 481 feet (147 m) high. It is located in northern Egypt near the city of Cairo. The Great Pyramid of Giza was built to be the grave for King Khufu. Pyramids provided a place where a king’s body could safely pass into the afterlife. Many great riches were held rooms within the pyramids. The ancient pyramids are engineering marvels. We still don’t know exactly how they were built. We do know that their construction required impressive knowledge of math. We can learn more about the pyramids and the people who built them by using our math skills to study the most famous Egyptian pyramid – the Great Pyramid (Down). From the Old Kingdom to the beginning of the New Kingdom, kings were buried in pyramid tombs, comprising a massive superstructure of stone or mudbrick with adjacent mortuary temple or chapel. In the New Kingdom, the pyramid ceased to be a royal prerogative, and small brick pyramids were incorporated into private tombs (Taylor). Works Cited: Down, David. â€Å"The Pyramids of Ancient Egypt. † Creation Magazine 26. 4 (2004): 44-49 pp. November 13, 2007 . Johnston, Sarah Iles. Religions of the Ancient World: A Guide. Harvard USA: Harvard University Press, 2004. Monet, Jefferson. â€Å"An Overview of Mummification in Ancient Egypt. † Tour Egypt (2005). November 13, 2007 . Najovits, Simson R. Egypt, Trunk of the Tree: A Modern Survey of an Ancient Land. New York: Algora Publishing, 2004. Taylor, John H. Death and the Afterlife in Ancient Egypt. Chicago, USA: University of Chicago Press, 2001.

Using Appropriate examples, discuss the Elitist and Pluralist Approach to Governance

In this Essay, our main aim of discussion is to build a general understanding about how organisation sustainability researchers propose evaluating organisation sustainability and how the proposed models and frameworks changed over time. The analysis is carried out from the perspective of several aspects, focusing on the methods, tools and models proposed for organisation sustainability assessment, noting the organisation level of evaluation (the organisation level, a broader industry of value chain level, or a narrower product, service or process level).Two other aspects of the research were the definition of sustainability in the proposed models with regard to sustainability dimensions, and different empirical studies conducted using the proposed theoretical models. Administration is a long and slightly pompous word with various humble meanings. The word administration was derived from the Latin words ‘ad’ and ‘ministiare’ which means to serve. To administe r is to manage, direct or serve. It also means to care for or to look after people or management of affairs. In simple terms, administration is the process of managing affairs.It is practised by all kinds of organizations from household to the most complex system of the government. For instance; the giving of instructions by the husband to the wife in a home to prepare food, looking after ailing of the children by the mother and preparing tea and all the duties that a husband deems fit in a home all comes to the administration in that particular home. When it comes to the government, the collection of income-taxes by Income-tax Departments, the disbursement of salaries by the Treasury to the officers constitute some instances of administration.Administration may be defined as the organization and direction of human and material resources to achieve desired ends. Administration is mainly concerned with proper organization of men and material to achieve desired ends. It consists of â €˜doing the work’ or ‘getting the work done by others’. The problem of administration arises, whenever and wherever men live together. Man being a social animal, the activities of a man in society are to be properly organized and managed. Without a proper organization and management, it would become difficult for men to live together.Administration is therefore a necessary activity of every human grouping. It may be called ‘technology of social relationships’. It involves rational organization and management of men and material. Administration comes in two forms namely public and private. Private administration refers to activities of a household, club corporation or company which are private organizations. Public administration is defined in various forms. Public administration can be defined as public policy, management of public affairs or as government in action.In public administration, we refer to the activities of the State performed by the central, provincial or local government. Public administration can be defined in many various forms. To some thinkers, public administration is termed as the fulfilment or enforcement of public policy as declared by the competent authorities. It deals with the problem and powers, the organization and techniques of management involved in carrying out the laws and policies formulated by the policy making agencies of government. Public administration is law in action as it is the executive side of the government.In addition, public administration is also an art, science of management as applied to the affairs of State, a science of administration which has to do with government and thus concerns itself primarily with the executive branch were the work of the government is done as earlier stated. From the above definitions, we have noted that public administration in the wider sense includes all the activities of all the three branches of the government namely the legislative, executiv e or judiciary which make the subject unwieldy and lead to confusion.In the narrow sense public administration is restricted to the organization and operations or activities of the executive branch only. Public administration is concerned with such questions as how law should be administered with equity, speed and without friction. It is the systematic execution of the will of the people which has been discovered, formulated and expressed in the form of laws by the legislature. The assessment and rating of taxes, for instance, the hanging of criminal, the delivery of mails, the recruitment of army are all acts of public administration.Thus it may be said that public administration is the non-political machinery of the government carrying on its work for the welfare of the people according to the laws set up by the State. It is the permanent executive as distinguished from the political one. We must at this stage also be clear that public administration has to do with people and not with things. There is a school of thought which holds that in the future the tendency will be from the administration of persons towards the administration of things which does not carry any sense at all.Things may be arranged but ultimately it is the participation of the human element that matters. Things no doubt, are of great importance to the administrator who arranges them but they cannot be administered by him. Administration has to do with human beings for which it is meant. It is managed by human beings and it serves human beings. It is essentially a matter of social relationships. It must not also be forgotten that the administrator is neither a philosopher nor a politician but the non-political aspect of the executive.He should administer law as it is. It is none of his business to criticize the acts and policies of the government. He should accept an exile from party politics and devote his attention to the sincere performance of his duties. Public administration has been put to two usages according to day’s modern authorities. It is termed to be an activity and it also refers to the discipline of intellectual inquiry and study. For example; enforcement of law and order is an activity and is part of public administration.Public administration is also a discipline like political science, sociology, economics and so forth as such is a subject of study. It studies these activities and functions, frames concepts, formulates theories and shapes models. However, there are divergent views that govern the nature of the public administration such as integral view which engulfs public administration as a sum-total of all the activities undertaken in pursuit of and in fulfilment of public policy. These activities include not only managerial and technical but also manual and clerical.In this view, the definition covers a multitude of particular operations in many fields like the delivery of letters, the sale of public land, the negotiation of a treaty, t he award of compensation to an injured workman, the quarantine of a sick child, the removal of litter from a park, manufacturing plutonium and licensing the use of atomic energy. The other view in the nature of public administration is called the managerial view. According to this view, the work of only those persons who are engaged in the performance of managerial functions in an organization constitute administration.It is these persons who shoulder the responsibility of keeping the enterprise on even keel and to run it most efficiently. Their job is to plan, programme and organize all the activities in an organisation so as to achieve the desired ends. In this view, the term administration is also used in a narrower sense to refer to those patterns behaviours that are common to many kinds of co-operating groups and that do not depend upon either the specific goals towards which they are co-operating or the specific technological methods used to reach these goals.It is has been sa id that there is not any marked difference between public administration and private administration as both are conducted according to the same principle. The techniques of management and organization are common to both public and private administration. Accounting, statistics, office procedures, purchases, stocking, disposal are common to both types of administration. For instance an engineer does the same kind of work whether employed in a public under-taking or a private enterprise. The same employees do the same type of work with more or less the same procedures.Public administration has drawn heavily upon the knowledge and experience of private administration. All undertakings require planning, organization, command, coordination and control and in order to function properly, all must observe the same general principles. However, there are basic differences between public and private administration such as political direction, profit motive, service and cost, nature of function s, public responsibility, uniform treatment, , efficiency, monopolistic, officials remain incognito, psychological difference, financial meticulousness and greater social prestige.In political direction the great distinction between public and private administration lies in the fact that private is not subjected to political direction save in times of the gravest emergency unlike in public administration. The private administrators have their own ends pursued by the own devices as they are not dependent on political decisions made by the government. The administrator under public administration has to carry out order which he gets from the political executive with no option of his own. The other distinguishing feature is Financial meticulousness.Public administration has to very care in financial matters as any misuse of a single penny will raise queries and accountability hence a government ruling or people heading sensitive financial ministries and departments may be found wanting . The misuse of public funds may raise a storm in the country and compel the government to resign. The public money is to be spent meticulously and according to the prescribed procedure. The executive does not control finance. We therefore do not find dichotomy between finance and administration in private administration. Profit motive also accelerates dichotomy between public and private administration.Public administration is conducted with the motive of service to people while the private administration is conducted with a motive of profit making in each and every time of running their business. An example of public administration can be cited as a school for the public. Schools are run by the government and the government offers education to the members of the public not because they should generate income but offering a service to its society for the sake of literacy. With private administration, an investor may establish or build a factory in a particular area as a result of g enerating profit.Further, Greater Social Prestige – Public administration carries a greater social prestige than private as the public administration render services to the people than the private hence it commands more respect than private. Service to the community is the basic urge characteristic public administration hence people equipped with ability, mature experience which enables them to promote and safeguard public interest man public administration. This therefore adds flavour to the social status and enhances their prestige. Service and cost.In the matter of public administration only such amount of money is raised by taxation which is necessary for the rendering of the service. In other words, there is an ultimate relationship between the service rendered and the cost of the service charged from the public. If you take a look at any government budget you will find that it is generally a deficit budget i. e. where the expenditure exceeds income. In private administr ation income often exceeds expenditure because there is usually an attempt to exact as much money from the public as possible. If this does not happen, private administration opts for a closure.The nature of functions in public administration is also more comprehensive as it deals with various types of people. For instance, maintenance of the railways to facilitate movement of goods and passengers, provides posts and telegraphs to facilitate communications, maintains hospitals and dispensaries to protect public health. In terms of public responsibility; public administration has a responsibility to the public to face all manner of criticisms from the public, media and various political parties because they are bound hand to foot to public tasks.The visibility of public administrators is another notable difference between public and private sector. While a manager in a private business may work in relative obscurity, the public manager must operate in the public eye. His or her actio ns are constantly subjected to public scrutiny. The publicness of the work of the public manager doesn't end in merely carrying out public policy, the public manager has to respond to the demands of the public. The â€Å"inevitable tension† between efficiency and responsiveness, the pressure to manage effectively and to be simultaneously responsive to public concerns.This pressure often leaves public organizations in a â€Å"no-win† situation, trying to serve a public that demands effective government but balks at paying for it (taxes). The public also demands accountability in government, an assurance that those who formulate, implement and administer public programs will act responsibly. Government administration differs from all other administrative work by virtue of its public nature, the way in which it is subject to public scrutiny and outcry.A private administration would be regarded as quixotic if it allowed any considerations other than that of its own ultimat e, if not immediate profit. Thus while public administration is directly responsible to the people to a very great extent, private administration is only responsible to the people indirectly and that too also to secure its own ends and not the welfare of the people. In addition the uniform treatment should be consistent in procedure and uniform in dealings with the public as far as public administration is concerned.The official has to chalk out settled line of policy and to stick to it. He cannot show favour to some people and disfavour to others. A private administrator need not bother much about uniformity in treatment. It can cater for various special needs and purposes, charging often what the traffic will bear without raising the storm of public protest which in the case of public administration would immediately arise if in government one law were devised for the benefit of the rich and another for the poor.For instance, a shopkeeper may decide to give some chattels on credit to its regular customer buy may not extend this facility to any casual buyer. Such a feature does not occur in public administration. Further a clerk in the post office cannot sell stamps on credit to persons who are regular customers because the Post office is run privately but public hence no features of favours will be exhibited. Monopolism is also one of the features which distinguish public administration from private administration. The government does not allow private parties to compete with it.In private administration, several organizations can make the same brand in different forms to improve it for the betterment of the public whereas the government does not allow any private entity to emulate its products. For instance the responsibility of establishing Post and Telegram, Railways or coin currency cannot be given to any other persons or private body to do as they are exclusively fields of the government. As we go on, we discover that there is another difference between the private and public administration such as Officials remaining incognito.In private administration an entrepreneur does things on his own behalf and is well-known in the business circles and some businesses are even named after their own names whereas in public administration even the most senior officials remain incognito and their identity is not disclosed because whatever they do is done in the name of the government and not in their own name. The element of Efficiency also had a great effect on the public and private administration. It is felt by some thinkers that private administration is conducted on a level of efficiency as compared to public administration.It is a unanimous feeling that among members of the public that private administration operates in a more efficient manner than the public because of differential wage payments as an incentive to increase production and attract staff of superior ability from rival firms, improving designs and so forth whereas Public a dministration is marked by red tapism, extravagance, corruption and inefficiency. In a private administration the incentive of more profits impels the individual to devote him/herself wholeheartedly to his business. This incentive is lacks to a great extent in the public administration.Consequently, the administration of public affairs cannot be made equal to the efficiency of private administration. The other factor that makes the public sector different from the private is decision making. In public administration, the decision must be and should be pluralistic. The founding fathers intentionally created a democratic republic where all key decisions are made in politicized environment. This allows for maximum participation: open debate, multiple veto points – a decision making hierarchy where consensus must be achieved at each level, ideally, an informed decision.While private administration's decision-making is much more simple- it's monopolistic or close to monopolistic. This type of decision-making would avoid any conflicts in interest; hence, the goal is clearly defined. Finally, the quality that makes public sector different from private is in the form of unit analysis. Apart from publicly owned-companies, most public institutions are part of a larger chain of command and control where it is harder to draw a line between the different parts of the system- and where legal frameworks provide little help in this.For instance: public agencies- like research councils or directorates of health- interact closely with ministries as well as subordinate institution and â€Å"users†. The innovation activities in these institutions are heavily influenced by decisions made above and below the chain of commands. The closest parallel to private sector will be large conglomerates or multinational companies. The complex system of organizations with various (and to some extent conflicting) tasks, is one of the reasons for the inefficiency of public administ ration. Inaddition, although political aspect is both apparent in public and private sector, political aspect is more important in the public than in the private sector. Policy decisions normally affect companies directly and indirectly, through laws, regulations and financial support. The public sector is at least formally controlled by elected politicians. The intimate link between this governance dimension and funding of current expenses of the activities implies a very strong link between ownership and control on the one hand and the growth strategies of the subsidiary organizations.In conclusion, both the public sector and the private sector depend on each other to operate efficiently and to serve the interest of the general populace. They therefore work hand in hand to the good of the society. The distinction between public and private can be seen as one of the â€Å"grand dichotomies† of Western thought. It is also a dichotomy that dominates the field of public adminis tration where it is mostly defined as a binary distinction between the realm of the state and the realm of the market. Both sectors are understood to be driven by different sets of competing and incompatible values.That is why discussions about this version of the public/private dichotomy are preoccupied with questions of how to separate the two domains and the organisations operating within them. This clear-cut distinction between the public and the private sector which originated in economic and liberal thought is now often criticised in public administration for being an oversimplification of reality. Due to various political, social and economic transformation processes, there seems to be a blurring of sectors with the effect that a flotilla of mixed organisational forms has emerged that operates both in the public and the private sector.They are seen as having various degrees of publicness. Not only are public organisations engaged in activities on the market place, there are a lso private organisations that engage in activities which used to be seen as exclusively public. And although performing of public tasks ‘used to be’ something done within the borders and boundaries of the nation-states, these ‘public tasks’ or in many ways now ‘internationalizing’ and in some ways even ‘globalizing’: